Target Audience

Our target audience is families or even business men which need a chest or a work study to store work files. The advert is targeted for a small niche of people because the advert would not be suitable in a sports shop as no gym would want it. I believe that this would be a good product online such as youtube where adverts play before the people want to watch the video. I think this because many families are on youtube viewing video's and business people as well. This could be put onto a furniture store as it is suitable for family use. This could also be marketed on a business site as you can store many files in the drawers and have a laptop on top of the desk.